Top 5 Social Networking Apps in Kenya: Q1 2025 Performance

In the first quarter of 2025, the performance of social networking applications in Kenya showed varied trends across different metrics. Data from Sensor Tower reveals insights into the weekly downloads, revenue, and active users of the top five apps.

Telegram Messenger from Telegram FZ-LLC experienced a steady rise in weekly revenue, beginning at approximately $1.7K and peaking at $2.4K by the end of March. Downloads fluctuated, starting at around 51K, dipping mid-quarter, and closing at approximately 48K. Active users showed minor fluctuations, with a high of 4.2M in early March.

Facebook, developed by Meta Platforms, Inc., maintained strong engagement with a peak of 7.5M active users mid-March. Revenue peaked at $2.3K in late February, while downloads saw a decline from 194K in early January to 107K by the end of March.

Vyke: Second Phone Number by Vyke Telecoms Limited saw its highest revenue of $2.2K in late January, followed by a gradual decline to $1.1K. Downloads remained low, peaking at 585 in the first week. Active users slightly increased to 2.9K by the end of the quarter.

Luxy - Selective Dating App from Luxy Inc. had a revenue peak of $0.67K in early January. Downloads were highest at 555 initially, and active users increased to 1.8K in early March.

Numero: Travel eSIM & Numbers by Smarteletec S.L. showed a steady revenue increase, peaking at $1.1K in late January. Downloads increased to 1.5K by the end of March, with active users reaching 6.8K.

These insights underline the dynamic nature of app performance in Kenya's social networking sector. For more detailed analytics, visit Sensor Tower.